original (long-form)

The NEW Way To Fill Your DMs With High-Ticket Clients...

...Without Ever Mentioning Your Offer!

If you're a coach, consultant, or sell a high-ticket offer...

You’re great at what you do...

And you want to attract MORE clients with your organic content...

Then keep on reading.

Because I’m going to show you how to have clients sliding into your DMs, asking to work with you...

Without using a single call-to-action or even mentioning your services.

It all comes down to a specific way of writing content which I call, “Solution Slinging”.

Which, is an almost invisible…

Value-Based & Educational Way To Get People Pre-Sold On Working With You

It positions you as an industry leader.

And separates you from everyone else who sells a similar offer as you.

So they reach out to you in the DMs basically wanting to pay you.

I’ve used this particular method of writing content to attract high-ticket clients happy to pay me anywhere from $1000 to $31,000.

And it’s totally different from everything everyone is teaching right now when it comes to attracting high-ticket clients with organic content.

Because it doesn’t just focus on writing good content.

It focuses on differentiating what you do from everyone else out there.

Thanks to talking about my “Solution” in my content...

I Get Multiple DMs Per Week From People Asking About My Services

They’re pretty much ready to pay...

They just need to know the details and how much to pay me.

Most weeks I get 2-3 DMs.

Other weeks I get 3-5 DMs.

And some weeks I get up to 10 DMs.

And that’s all without using any CTAs or talking about my offer.

But it’s not just me.

I’ve helped a handful of other coaches, consultants, and business owners get clients sliding in their DMs on a consistent basis.

And now...

I’m going to show you how you can start to consistently get clients sliding in your DMs asking to work with you in as little as 15 minutes per day.

But before we dive into how the system works...

I gotta quickly share how I stumbled on talking about your Solution in your content as the best way to attract clients in 2024 for all this to make sense.

Because it wasn’t until I figured out this whole ‘organic content’ thing...

That I was able to attract clients consistently.

Now...

If we’ve never met before...

My Name Is Ed Reay, And I Have A Confession To Make

Cue obligatory professional headshot lol

Even though I’ve written copy for and consulted with dozens of 7, 8, & 9 figure brands in the online coaching space like:

Cole Gordon
Russ Ruffino
Clients & Community
Lattice Hudson
Jeremy Miner
Vince DelMonte
Amanda Kaufman
Marquel Russell
And many many more...

Generating them a combined $30MM in high-ticket sales over the last few years...

I Used To SUCK At Getting Clients

Back in my haydays of being a copywriter...

I’d go into Facebook groups and post cheesy “value posts”.

I’d make tons of Facebook posts that got me no clients.

I even got kicked out of the ClickFunnels group in 2016 for self promotion.

Back then i had to hunt to get clients

I’d hit the DMs.

Run up tons of sales calls.

And come up short every single time.

Prospects would hit me with BS objections all the time like their kid fell down the stairs so they had to end the sales call and take them to the hospital...

Only for me never to hear from them again (true story).

It Wasn’t Until I Looked Back At What Made All My 7, 8, & 9 Figure Clients Successful...

Solution Slinging.

Now, I didn’t know it was that at the time.

But it’s what myself and my most successful clients use consistently.

Before I figured out Solution Slinging, I was throwing spaghetti at the wall, hoping something would stick.

The harder I tried to sell, the more disinterested my audience became.

It was like I had "desperate" written all over my forehead.

Then one day, it hit me: people are sick and tired of being sold to.

They're burnt out, skeptical, and can smell a pitch from a mile away

The truth is?

Nobody Cares About Your Offer

So stop talking about it so much in your content.

It’s pushing away potential clients that might want to work with you because it makes you look like what I call…

An “Offer Slinger”.

Aka someone who makes tons of offers or talks too much about their offer in their content.

It can come across as desperate.

And you and I both know there’s people on the timeline who only talk about their offer, and we just tune them out, right?

So if it’s the main way you’re getting clients from your content, wouldn’t you say it’s time for a change?

Then you know that the old way of being an "Offer Slinger" just doesn't cut it anymore.

So instead of being an "Offer Slinger"...

You Need To Become A "Solution Slinger”

Here's the crucial distinction:

Offer Slinger = talking about what you sell
Solution Slinger = talking about the new way you get people results

Your solution is the new way they're going to get results, which explains:

Why they've failed in the past
Why they're going to succeed now

It's that 'aha' moment or the final piece of missing information that makes them go...

..."THAT'S why I couldn't get the results I wanted!"

Think about it:

P90X is an offer.

Muscle confusion is the Solution.

A 12-week coaching program is an offer.

Selling high-ticket clients through the DMs is the Solution.

Your Solution is probably THE most important marketing asset you could add to your messaging that almost nobody knows or talks about.

Because if your offer is something they’ve tried or heard of before...

They’re going to tune out.

Which is why your Solution is...

Even More Important Than Funnels

Because without the solution, it's hard for funnels to work.

They’re just going to keep scrolling.

So I threw out the rulebook and tried something radically different.

Instead of constantly hawking my offers, I started creating content that educates my audience.

I focused on my unique SOLUTION.

The new way I help people get results - rather than my offer.

And damn, did it work.

Suddenly, my content was striking a chord.

People were blowing up my DMs, eager to work with me.

I was enrolling high-ticket clients left and right, without a single sales call.

That's the power of "Solution Slinging".

When you have a unique solution to a prospect's pain...

Your content BECOMES the funnel.

The Solution Funnel Looks Like This:

1. Prospect has a problem

2. Problem gets bad enough they start to search for a solution NOT AN OFFER.

3. Prospect gets education on their problem (ideally through YOUR content) << THIS IS HOW YOU GAIN INDUSTRY AUTHORITY

4. Prospect discovers your solution

5. Prospect is sold on your solution, and is now receptive to an offer that uses that solution

6. Prospect DMs you or books a call because interest and confidence in solution is built up enough << THIS IS THE MAGIC STEP EVERYONE MISSES

7. Prospect gets sold on your offer via DMs or phone call

And 90% of the time I close high-ticket clients without having to hop on the phone unless I need more clarity.

That’s the power of slinging your solution.

Here’s the key takeaway:

People Need To Be Sold On Your Solution Before They Can Be Sold On Your Offer

You could have the best keto tips in the world...

But if someone doesn’t BELIEVE that keto is the best, fastest, easiest way to lose weight and will work for THEM...

There’s 0% chance they’re going to use your tips.

This is why we teach the WHAT not the HOW in our marketing (because only 10% are sold on our Solution, the rest aren’t sold on it).

If you think about it...

Mindset Is The #1 Thing Holding The Majority Of Our Clients Back From Better Results

If they don’t believe they’re worthy of success they’re going to sabotage themselves.

If they don’t think your offer is going to get them results or they’re hesitant, they’re going to half-ass their way through your program and go...

“See? I told you it wasn’t going to work”

So if we know manipulating the mind is the most important way for clients to get great results... and we know how important it is for clients to be sold on our Solution...

Why do we spend so little time reforming their beliefs in our content?

Why don’t we invest more time selling them on our Solution?

Welp.

Because most people just don’t talk about it.

Which is why you made the smart choice to read this all the way to the end.

I’ll take it a step further.

When Do You Sell Your Offer? And When Do You Sell Your Solution?

If you’ve been an Offer Slinger up to this point...

That isn’t a BAD thing.

You’re just doing it in the wrong place.

People make the mistake of slinging their Offer in their content...

When they should be doing it in their DMs!

Because people are reaching out, already receptive about the idea of working with you.

Content = Slinging your Solution

DMs / Phone Call = Slinging your Offer

Now, there’s going to be times when it makes sense to have offer posts.

But because people are sold on your solution, you can move the “selling your offer” part from the DMs or phone call to content.

That’s when you’re able to make an offer post and collect a bunch of cash and interest practically overnight.

Now...

If you found this helpful and you’re wondering what your Solution is to start Slinging...

And want my step by step process to put it together so you start getting clients sliding into your DMs...

You’re going to want to...

Join My Live, 2-Week Solution-Slinger Workshop

The entire goal is to get you to have a Solution to sling in your content instead of always having to talk about your offer.

The purpose of that is to get people sold on working with you via your content (in an educational way)...

Then they slide into your DMs and ask about working together.

That’s the easiest way to turn a DM into a high-ticket client.

And in my opinion...

Much faster and easier than cold DMing, putting together lead magnets, or ‘just posting value’ hoping someone’s gonna reach out.

Plus...

When you do it the way I show you...

You can write high-converting content that attracts clients to the DMs in as little as 15 mins.

(I bang out most of my posts in 3-10 mins, which I’m gonna show you how to do).

So here’s the deal:

I’m going to be hosting a LIVE workshop called the “Solution Slinger” Workshop.

It’s a 2-week program with 4 calls split up like this:

3 training calls + 1 Q&A call.