Came across this biz opp ad to show people how to turn their printer into a side hustle.

The hook on the ad:

"Make Money After Your Kids Go To Bed!"

Then it goes on to ask if they stay up late for no reason and asked if they might be open to "completing orders" to earn an income.

The sales page sells her $27 course that promises:

"How To Turn Your Printer Into A Side Hustle... Find, Create, and List Your Product for SALE... In Just 3 Days!"

Very, very compliant.

I'm a huge fan of this ad and sales page for a few reasons…

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1. It calls out a very specific person.

The parent who's always up late and wants to make more money.

2. Integrates the desire (to make more money) with something they already do (stay up late).

For so many skin cream commercials you hear, "just add this to your morning routine!"

That way, it doesn't add any friction by having them to do anything NEW.

3. Allows the reader to achieve an outcome with stuff they have laying around the house.

Most people have a printer.

So the fact they can make money with it is very appealing.

4. Gives a very realistic, tangible outcome (find, create, and list your product for sale)

It's not unbelievable at all.

It's not make a gazillion dollars.

It's not fire your boss.

It's very 'mechanism focused' copy (aka focused on how they get results more than the results themselves).

Which is good for compliance and also attracts a higher calibre of customer or client.

5. Promises SUPER fast speed of results.

3 days to find, create, and list your product for sale?

Amazing.

It also kinda feels like it's "it only takes 3 days to get your first sale" which isn't what they're saying here.

So the speed of results sounds great.

You could totally swipe the same concept for this to any industry and show people they can get not the MAIN outcome (let's say make 6 figures)...

But instead a super small outcome in a much faster period of time.

ie. Instead of lose 30lbs in 12 weeks, it's kick-start your metabolism in 12 hours

This is a perfect example of my philosophy of smaller, more bite-sized believable claims do better.

Are more compliant.

And attract a better customer.

See how you can apply these 5 things to your funnels!

Ed “King of Biz Opp” Reay

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