What if everything in your business could be effortless?

From getting consistent leads.

To consistently enrolling those leads into clients.

To managing your team.

To fulfilling for clients.

And upselling them on the back-end?

And without hustling, grinding, or sacrificing your personal life?

Might sound too good to be true.

But there’s an ancient Chinese principle called Wu Wei (pronounced “woo-way”) to help you achieve exactly that.

Got a business problem? Get it solved!

I’m connected with hundreds of qualified, proven, and vetted vendors. Get a personal introduction (completely free) to the exact person you need to remove your bottleneck.

• Media buyers

• Copywriters

• Setters & closers placement agencies

• Agencies

• Systems & operations consultants

• Client fulfillment & retention specialists

• And so much more

Here’s next steps:

1. DM me on Facebook with details about your situation

2. I’ll do a micro-assessment to determine your needs (no call needed!)

3. You’ll get introduced to the best specialist for your specific situation

4. You grow, bottleneck-free

It translates roughly to actionless action.

Effortless action.

Or not forcing.

It’s the idea of aligning yourself with the natural flow of life instead of struggling against it.

Because so many of us are taught we have to “force” our way to success.

Whether that’s through doing things we don’t like doing because someone else told us that’s what we have to do...

Or because we’re doing something we’re told should work but doesn’t for us, but we bang our head against the wall refusing to move on and take the L.

A perfect example of this for me was back when I was selling my group coaching program for copywriters, the entire thing was very forced.

• Using a sales script instead of having a genuine conversation with someone and not resorting to hard sell tactics

• Having a hard promise in a specific time frame (no shade on that, just not for me)

• Making it sound too easy (ie. no experience required)

• Running group coaching calls

• Holding people accountable to doing the work

All of the above sucked the life out of me and none of it was aligned with my natural tendencies at all.

Which, fine, that’s going to happen sometimes.

But if every part of your business goes against every fiber of your being, something is wrong.

And that’s what that was for me.

So you can see why even though I was making multiple 6-figures working just 1-2 hours a day as a one man show...

I burnt out and shut it down.

Because while the work was easy...

It wasn’t work that got me excited or into flow state.

I was focusing on WHAT I was doing...

Not HOW I was doing it.

I’ve found that it’s rarely ever so much WHAT you do, but HOW you do it.

The easiest example of this would be in splitting your offers up by DFY, DWY, and DIY.

You can love creating DIY content or courses and also love doing the work for clients as a service...

While not liking coaching at all.

So in that instance, if you were only spending your time coaching you’d really not like your business and feel like every part of it is a drag.

Vs. if you were to shift to content creation and making courses that upsold to a high-end done for you offer...

That would probably excite you!

This goes to every area of business, not just your model, either.

I also discovered I really don’t like managing people.

I pivot quickly, and want things done my way.

That may change some day.

But for now, I show up, write content, consult with clients, have them buy my books and courses, and that’s my day.

No meetings with a team.

No quality assurance on the quality of their work.

None of that.

And I’m so happy since I let go of the belief I have to build a team like everyone’s told me I should.

Also making more money, effortlessly, thanks to it too!

So once you’ve established what you do in your business that isn’t Wu Wei (aka the things you feel like you have to trudge through)...

You gotta use my Triple D (hehe) framework to get out of that.

• Delete it (aka get rid of it altogether)

• Delegate it

• Do it differently

Once you delete, delegate, or do it differently...

You’ll find running your business becomes effortless.

You’ll find yourself in a state of flow.

You’ll get to work on things you enjoy and find meaningful.

Business will run smoother.

Clients will come easier.

And life will be better.

Here’s proof:

I deleted my whole business coaching copywriters and did it differently.

I looked at what came to me naturally and what I really enjoyed doing:

1. Coming up with ideas, especially about marketing

2. Making friends and connecting people

Combine those two?

You get this newsletter you’re reading right now.

1. I get to write about cool stuff a few times a week

2. I get to develop a deeper connection with you

And talk about effortless!

In just under a month I’ve already got 426 subscribers to this newsletter through word of mouth.

Some subscribers are solo coaches doing $20K+/mo...

While others run big businesses doing $1M/mo+.

I haven’t had to “try” very hard at all to attract this awesome crowd of people.

It’s been incredibly fun to build this - and when you create for the sake of creating as I do this newsletter, opportunities find you.

I’ve already had a few people reach out and ask about partnering with me on their offers.

Or to become an official sponsor of my newsletter to promote their services.

Which, when the time comes, might make sense.

But for now...

My goal is to keep having fun.

Keep building this newsletter with you.

And grow it to 1000 people!

Which I’m super confident we can do in the next month.

So I’m going to follow Wu Wei and keep creating the best content possible for you.

And hopefully, it continues to be so good you can’t help but tell all your friends about this newsletter.

Ed “Wu Wei” Reay

P.S. Speaking of telling your friends!

Broke Leads B Gone is almost done.

If you haven’t heard, it’s a 4-step system to repel broke leads and attract qualified ones with your ads & organic content.

And you’ll get a copy of it for free when you share your custom link at the bottom of this email with a friend.

When they sign up from your custom link below it gets tracked to your email address in my system so you’ll unlock the training once it’s ready.

Just be sure that they open the first email I send them and click the confirm button to subscribe, otherwise they’ll miss out on the emails and you won’t get the referral counted towards getting the training.

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