A lot of people aren't consistently getting leads from organic because they're still playing the game that worked back in 2017-2020.

❌Giving "value"
❌Consistently having call to actions
❌Dropping 2-steps
❌Being the "expert"
❌Cold outbound DMs

Now those things still work - heck I did a 2-step the other day that brought in 300+ leads!

But because there's a brand new way of doing these things...

A secret ingredient me, my clients, and only a handful of others use to make these work while most struggle to.

And it's why you've probably noticed some people effortlessly attract tons of engagement and inbound leads...

While maybe you're just not seeing the kind of flow you should be getting…

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Because you haven't updated your messaging to speak to a more jaded, sophisticated audience.

The market has changed.

They've seen it all before.

2 steps with low-value lead magnets that lead to a poor DM script to try to get them on the phone...

The "I'm looking for 5 people who want to"...

So no wonder they're resistant to what you have to say - because you sound the same!

You can give the value and do the 2 steps and be the expert and do cold DMs.

But until you have a message that resonates with people and is new, fresh, and different from what they've heard before from your competitors...

You're going to have a hard time getting leads without feeling like you're having to really force it.

Side note: it's my belief getting leads should be easy, simple, and fun, and should come in abundance. So if you're not able to do that with organic, you're probably doing something wrong.

When I consult my clients to update their messaging...

We find the things  that are exactly what their audience needs to hear to reach out and to buy.

But it gets missed in all the things you were told to do by gurus and coaches still playing the outdated organic game.

So they keep putting out more offer posts.

Sending more cold DMs.

Making their audience more and more resistant to becoming a client or buying from them.

It's a downward spiral.

When you update your messaging to speak to a more jaded, sophisticated audience...

You start to see:

✅Consistent lead flow
✅Inbound DMs from hot n' ready to buy prospects
✅Respect and authority from competitors and your audience
✅Effortless sales
✅And you might even start closing high-ticket clients in the DMs as I often do

It's pretty magical how many more leads and clients you'll get over time just by no longer playing the old-school game and updating your messaging.

It's probably one of the best investments you'll ever make in your business.

And it'll set you worlds apart from your competitors.

Ed “Jaded af” Reay

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