Nobody cares about your offer.

So stop talking about it so much in your content.

It’s pushing away potential clients that might want to work with you because you’re what I call an “Offer Slinger”.

Someone who makes tons of offers or talks too much about their offer.

It can come across as desperate.

And you and I both know there’s people on the timeline who only talk about their offer, and we just tune them out, right?

So if it’s the main way you’re getting clients from your content, wouldn’t you say it’s time for a change?

So instead of being an “Offer Slinger”...

You wanna be a “Solution Slinger”…

Got a business problem? Get it solved!

I’m connected with hundreds of qualified, proven, and vetted vendors. Get a personal introduction (completely free) to the exact person you need to remove your bottleneck.

• Media buyers

• Copywriters

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• Client fulfillment & retention specialists

• And so much more

Here’s next steps:

1. DM me on Facebook with details about your situation

2. I’ll do a micro-assessment to determine your needs (no call needed!)

3. You’ll get introduced to the best specialist for your specific situation

4. You grow, bottleneck-free

Here’s the distinction:

Offer Slinger = talking about what you sell

Solution Slinger = talking about the new way you get people results

Your solution is the new way they’re going to get results, which explains:

• Why they’ve failed in the past

• Why they’re going to succeed now

It’s that ‘aha’ moment or the final piece of missing information that makes them go “THAT’S why I couldn’t get XYZ result!”

You see it all the time, but maybe you weren’t aware of it.

P90X is an offer.

Muscle confusion is the solution.

A 12 week coaching program is an offer.

Selling high-ticket clients through the DMs is the solution.

Your solution is probably THE most important marketing asset you could add to your messaging that almost nobody knows or talks about.

It’s even more important than funnels.

Because without the solution, it’s hard for funnels to work.

When you have a unique solution to a prospect's pain...

Your content BECOMES the funnel.

The Solution Funnel looks like this:

*Prospect has a problem

*Problem gets bad enough they start to search for a solution NOT AN OFFER.

*Prospect gets education on their problem (ideally through YOUR content) << THIS IS HOW YOU GAIN INDUSTRY AUTHORITY

*Prospect discovers your solution

*Prospect is sold on your solution, and is now receptive to an offer that uses that solution

*Prospect DMs you or books a call because interest and confidence in solution is built up enough << THIS IS THE MAGIC STEP EVERYONE MISSES

*Prospect gets sold on your offer via DMs or phone call (80% of the time I close high-ticket clients without having to hop on the phone unless I need more clarity)

That’s the power of slinging your solution.

Here’s the key takeaway:

People need to be sold on your solution before they can be sold on your offer.

You could have the best keto tips in the world, but if someone doesn’t BELIEVE that keto is the best, fastest, easiest way to lose weight and will work for THEM...

There’s 0% chance they’re going to use your tips.

This is why we teach the WHAT not the HOW in our marketing (because only 10% are sold on our solution, the rest aren’t sold on it).

If you think about it...

Mindset is the #1 thing holding the majority of our clients back from better results.

If they don’t believe they’re worthy of success they’re going to sabotage themselves.

If they don’t think your offer is going to get them results or they’re hesitant, they’re going to half-ass their way through your program and go “see? I told you it wasn’t going to work”

So if we know manipulating the mind is the most important way for clients to get great results... and we know how important it is for clients to be sold on our solution...

Why do we spend so little time reforming their beliefs in our content?

Why don’t we invest more time selling them on our solution?

Welp.

Because most people just don’t talk about it.

Which is why you make the smart choice to keep reading these newsletters and tell your friends all about it ;)

I’ll take it a step further.

When do you sell your offer? And when do you sell the solution?

Content = selling your solution

DMs / Phone Call = selling your offer

Now, there’s going to be times when it makes sense to have offer posts.

But because people are sold on your solution, you can move the “selling your offer” part from the DMs or phone call to content.

That’s when you’re able to make an offer post and collect a bunch of cash and interest practically overnight.

That’s what’s been missing.

Go make some money.

Ed “Solution Slinger” Reay

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