Everyone likes to THINK they’re an industry leader.

A trendsetter.

A stunner.

A clout king or queen.

Yet the vast majority are followers disguised as leaders.

So I’m gonna cover what an industry leader is, who they are, and how they show up differently than industry followers (the 99%).

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An industry leader is someone who others can rely on to bring light to a dark situation.

They add their unique perspective and insight to often complex and muddy topics, creating clarity.

They take what’s proven and spin it on its head, showing often that the opposite way of doing things is more efficient.

They speak from experience, not from something they learned in a book or a course or a program.

Their methods are tried and true and are often backed by personal results in the real world.

They don’t speak to sell, they speak to influence and persuade, which brings them more clients than they can handle.

Their message, mission, and unique processes are used to influence and impact others.

They’re willing to play the long-game...

And sacrifice short-term results and clients for long-term results and clients.

They put their ethics and values above the dollar, and will make decisions that might lose them money in the short term by refusing to follow outdated industry “best practices” that don’t feel ethical or congruent to their values.

Their content influences and persuades and is able to describe their readers’ situation more than they could explain themselves, and thus they create a cult-like following of people who feel understood.

Their audience feels heard and respected.

Industry followers focus on short-term cash flow.

“How do I make $XXX in the next 30 days?” ← nothing wrong with this per se, but if it’s your core focus of thinking you’ll be stuck in the launch cycle your whole life.

Industry leaders create new frameworks and ways of thinking and ways to solve the problems that plague their audience.

They provide their audience with a deeper understanding of why their problem exists and what it takes to solve it.

They give their audience a lens through which to see the world and their problems which will allow them to solve it.

They sell offers with integrity that they truly believe in.

They speak to the problems, fears, doubts, insecurities of their audience instead of shilling their offer every chance they get.

They know how to balance direct response marketing and branding.

They are a trusted resource for their audience, and often have work and concepts that’s referred to, and even has become an industry norm to talk about.

They do what’s best for their audience, while also respecting and honoring their own wants and needs and how they want to best deliver their message and offers.

They follow along with what’s going on in the industry without following the trends while making commentary on it with their own perspective.

They’re a breath of fresh air because they speak with authenticity and say what’s really on their mind instead of copy & pasting what’s “proven” to work.

They’re a real person, not just an offer slinger.

They share their journey with their audience in a tasteful way that shows they’re also working through their own things too.

They’re here for the long-haul and are wanting to build a long-term personal brand and are willing to delay gratification to create a large audience due to the quality of their content.

They focus on quality of content over quantity of content.

And they lead with their heart and intuition, not always logic and facts.

Ed “Leader Creator” Reay

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